Telling the right story, to the right shopper, at the right time can be challenging, and in some cases near impossible, especially for those who do not have the right digital product content strategy to meet the needs of the ever-evolving shopper.
Take yourself back to pre-global pandemic, the digital landscape was already extremely difficult to navigate. But entering a life living with COVID-19 and the impact and disruptions it has had on shoppers for the past couple of years, shoppers have reprioritised what matters to them, and are seeking experiences and products that cater for their new needs.
Building an effective digital content strategy is critical to win on today’s digital shelf. Retailers must face the digital transformation straight on and fast as shoppers are already there, and expectations are exceeding the current reality. But unfortunately, one size does not fit all.
NielsenIQ Brandbank has assembled the following step to step guide to help retailers understand what actions need to be taken to achieve a leading online shopping experience by meeting the evolving needs of the shopper.