Half of shoppers now use online information when shopping for groceries or health & beauty products. This proportion is rising as shoppers become more demanding of product information.

It’s becoming increasingly important to be able to provide relevant and engaging product content online – but when it comes to ecommerce websites and their standardized layouts, there’s not a lot of room for creativity or differentiation.

That is about to change.

Nielsen Brandbank Connect can surface rich, engaging content to the online shopper.

Let’s work together to enrich the online shopping experience.