Nielsen Brandbank announces collaboration with Instacart


February 16, 2021| by Eleanor Dickinson

Nielsen Brandbank, a global leader in digital product content, is proud to announce a collaboration with leading US grocery delivery and pick-up service Instacart.

With 63% of young adults now using third-party delivery apps (Forbes), Instacart wants to ensure that each shopper’s experience on the Instacart platform is engaging, and that its retailer and supplier clients alike are able to get widespread understanding of product performance on the platform.

Through this collaboration, Nielsen Brandbank will syndicate its CPG product reference data for the US market (approx 1.8 million products) directly into Instacart. With access to the largest scope of reference data in the market, underpinned by parent company NielsenIQ analysis, Instacart will use this content to standardize and cleanse its product taxonomy data, and enable more rich and compelling analytics for its clients.

As part of this agreement, in addition to its CPG product reference data Nielsen Brandbank will set up an outbound feed of its US digital product content, consisting of high quality pack images and on-pack data for Instacart to leverage on its digital platforms. This robust set of images and data will allow Instacart to represent products on its platforms with a high level of quality and consistency, in doing so boosting shopper experience and engagement.

Beau Archer, US Retail Lead at Nielsen Brandbank, commented, “We are delighted that Instacart has chosen Nielsen Brandbank’s CPG product data solution to help structure its master data and enhance its analytics to clients – Nielsen Brandbank is well-positioned to continue to support Instacart’s digital strategy as it expands in the US and worldwide”.

To find out how Nielsen Brandbank can help you digitalize the shopper experience, please contact Nielsen Brandbank today on 312-980-6186 or usenquiries@brandbank.com

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