KERRY FOODS CASE STUDY

Kerry Foods had previously used an external agency to optimise their imagery alongside collating retailer data to assess product performance across each platform. Realising over 50% of their ecommerce sales came from mobile, the business wanted to ensure they were continuing to maximise on sales.

Nielsen Brandbank already hosted Kerry Foods images, therefore were able to help streamline the process of optimising their products in an easy, efficient manner. By implementing the service, Kerry Foods has been able to improve the mobile shopping experience for all of their customers.

Aligned with GS1’s guidelines, Nielsen Brandbank’s Mobile Ready Image Service helps to create, host and publish product images designed to make products easier to browse on mobile devices, and overall improve the shopping experience. Shoppers find mobile-ready hero images easy to shop from with over 75%* using their mobile devices to complete transactions. The objective of a mobile ready product image is to make sure the customer can still essential information about the products they’re browsing while shopping on a small screen e.g. size, quantity and shape. By creating mobile ready hero images, Kerry Foods are able to continue to showcase products in a more presentable manner that adds to the customer’s experience and overall buying-decision.