Nielsen Brandbank, the world’s largest provider of trusted digital product content for ecommerce websites, mobile shopping apps, merchandising and marketing has successfully launched a fully automated solution with Tweak, a leading cloud based marketing content provider for Joyce’s Supermarket in Ireland.
As part of this solution, Nielsen Brandbank has and will continue to syndicate high quality images to Tweak’s platform on behalf of Joyce’s Supermarket. By leveraging Nielsen Brandbank’s product content, clients will have access to high quality, up to date product content, saving them time, money and resource in collecting marketing images for future campaigns and marketing material.
For over two decades, Nielsen Brandbank has been the global leader in product creation and content management, specifically serving the global fast-moving consumer goods (FMCG) market. Tweak’s choice of collaborating Nielsen Brandbank to streamline Joyce’s Supermarket market process, recognises the value and strength of the content available and the flexible technology Nielsen Brandbank provides each of our customers and partners with.
Sean Roberts, Head of UK Retail at Nielsen Brandbank commented, “As we continue to expand on how Nielsen Brandbank content truly supports omnichannel needs it’s great to see how we as a business can enhance what retailers and brands are looking to simplify by utilising our technology and teams we have in Nielsen Brandbank to streamline the various needs of the industry.
“Having live up to date and accurate product content in various formats allows us to provide solutions like Tweak and customers like Joyce’s Supermarket content that supports their wider business on top of our existing eCommerce service.”
“Creating just-in-time print and digital marketing for FMCG is now more critical than ever. Tweak’s integration brings together your Brandbank imagery, pricing and product data, enabling point-of-sale, advertising and marketing collateral to be produced in minutes” Tweak CEO Jerry Kennelly.