The future of digital: what will flourish and what will fail?


7 júna, 2022| by AmyDunning

Today, almost every business expects their digital operation to expand yet further and drive future revenue. With this current explosion of technology and invention, it is crucial to understand what might lie ahead for the digital FMCG landscape.  ​​

Inevitably, the most revealing clues about the future of digital are to be found in investment and innovation. What companies are focused on right now and where they are investing heavily are the key drivers of change.  

Indeed, the big bets taking place in retail investment and strategy are a precursor for what we are likely to see in the years ahead. 

Follow the financial trail to see what the big FMCG players think the digital future holds in terms of products, supply chain, sales channels, delivery, business models and the shopper journey.  

Hence, in this report, we look at where businesses are investing and innovating, how shopper priorities are shifting and what will make or break these big bets for ideas to go mainstream. 

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