The Nielsen Brandbank process
We work with suppliers on your behalf, capture high quality images and accurate data, and then syndicate it onto your grocery websites through one seamless process.
You send Nielsen Brandbank a range list of products to be featured on your website.
Nielsen Brandbank contacts the listed suppliers and arranges for the products to be delivered to our studios.
Nielsen Brandbank captures product images and data.
Suppliers approve the content.
Nielsen Brandbank automatically distributes the content for display onto your website.
Why is it so important to populate your website with great digital content?
As digital channels are generating a larger proportion of sales revenue each year, we are also seeing a shift in shopper behaviour and expectations:
- Shoppers are looking for more information;
- They want a consistent experience across channels and devices;
- They expect more transparency about product information (e.g. nutrition and allergens)
What else can Nielsen Brandbank do for you?
Content Capture Services
From essential product data and key photographs, to bespoke shoots with tailored art direction, Nielsen Brandbank creates the content you need to make your customers’ shopping experience high quality and consistent.
Syndicate creative images, videos, top tips, customer reviews and compatible products to create an engaging and informative shopping experience.
Catalogue, search and syndicate digital assets easily and securely using our cloud-based platform.
Access our rich database of product dimensions for use in your shelf designs.
Nielsen Brandbank's Data Pool
One complete feed of B2B2C product data. Access comprehensive product information from all suppliers and trading partners connected to any GDSN-certified data pool around the world.