The Nielsen Brandbank process

We work with suppliers on your behalf, capture high quality images and accurate data, and then syndicate it onto your grocery websites through one seamless process.

You send Nielsen Brandbank a range list of products to be featured on your website.
1.

You send Nielsen Brandbank a range list of products to be featured on your website.

2.

Nielsen Brandbank contacts the listed suppliers and arranges for the products to be delivered to our studios.

Nielsen Brandbank captures product images and data.
3.

Nielsen Brandbank captures product images and data.

Suppliers approve the content.
4.

Suppliers approve the content.

Nielsen Brandbank automatically distributes the content for display onto your website.
5.

Nielsen Brandbank automatically distributes the content for display onto your website.

Why is it so important to populate your website with great digital content?

As digital channels are generating a larger proportion of sales revenue each year, we are also seeing a shift in shopper behaviour and expectations:

  • Shoppers are looking for more information;
  • They want a consistent experience across channels and devices;
  • They expect more transparency about product information (e.g. nutrition and allergens)