The key to digitalisation is to carefully orchestrate the content provided on the product page.
It’s difficult for retailers to grow their digital strategies due to the limited product content available, ultimately impacting brand loyalty and sales. It’s further challenging to manage a large assortment of digital content for multiple business functions for both in-store and online. Most solution providers only solve part of the problem.
Transform your business and improve the shopper experience with Nielsen Brandbank’s end to end solution that connects shoppers with the most up to date and relevant and personalised digital product content.
Nielsen Brandbank’s solution enables the ingestion of optimised and personalised, brand-verified product content enabling brands the ability to capture and share advanced digital product content on all channels seamlessly. Centralise all your brand content with Nielsen Brandbank: a complete solution that delivers on all your needs.
Connect with your shoppers
Drive shopper loyalty
Faster speed to market
By enabling product differentiation with enhanced content that highlights sustainability initiatives and more.
By enhancing the product story and go beyond the pack to gain greater control and meets the needs of your brand with retailer specific content.
By ensuring all your digital product content is optimised through one central source and is available to power the path to purchase on all channels.
Leverage one single platform
By leveraging content health scores and analytics to identify opportunities on the digital shelf.
By adapting to address market and global issues quickly and efficiently.
To ingest all of your enriched content through one central source, saving you time and cost.
Download Our Latest Report
Download our latest report: ‘A Guide To Understanding The Shoppers Driving Change’ to understand how shoppers are influencing the future of shopping and how and why shoppers shop.