We help you engage shoppers and drive sales conversion,
by combining the brand experience to make your products stand out.
FROM BASIC CONTENT TO ENRICHED CONTENT
You have an opportunity to provide shoppers with information that influences the products they explore and the decisions they make.
The shopper journey revolves around the product page, and if shoppers can’t find the information they are looking for or are not impressed with your product page they will go elsewhere. Nielsen Brandbank can help you build the perfect product page and elevate the shopper experience with enhanced product content.
WHY NIELSEN BRANDBANK FOR ENRICHED
Increase shopper engagement
Deliver a best in class experience
Stand out from competitors
76% of shoppers prefer to have enhanced product content available when purchasing online
41% of shoppers would prefer additional content on product pages to support their purchasing decision
+40% conversion rates were seen on product pages utilising additional images and video