Sales of the “Health & Beauty” category in the online channel show great development potential. There are hundreds of drugstores and online pharmacies, where prices are often lower than in stationery stores. An in-depth analysis of this channel is no longer an option – it is a necessity since many consumers have moved permanently online during the pandemic. Without the knowledge of the current situation in online stores, how can one quickly react to changes, plan strategically in advance and be one step ahead of the competition?
Due to the enormity of the issue and the growing competition on the Internet, our company needed software that would make the up to date key knowledge easier to acquire. The choice fell on eCommerce Insights (eCI) provided by Nielsen Brandbank, our long-term eCommerce partner. We focused on a solution tailored to our market’s needs and provides local technical support.
eCommerce Insights is distinguished by the substantial number and complexity of reports, as well as the intuitive tool operation. ECI quickly becomes simple and intuitive to use, helped by the ability to save your preferred settings and data filters. The implementation of the eCommerce Insights service in our company was smooth and trouble-free. Nielsen Brandbank’s customer service responded quickly to every question and clarified doubts.
An E-Commerce Manager is a necessary role in an enterprise that wants to meet all online consumer demands. To keep up with eCommerce growth, it is necessary to know how the company’s portfolio is presented in the online channels: whether it is easy to find our products in online stores, where they are present, and where they are not – and why. We log in to the eCI platform every day to track price changes and new promotions: both our products and competitors’ products. We also use the individual alerts setting to receive reports on selected KPIs by e-mail. Particularly important is the ability to compare prices with competitors’ products and react quickly to out of stocks.
It is especially important to analyze the so-called “online shelf” and the position of our products. The eCommerce Insights platform gives the possibility of precise monitoring of categories in each e-store. In the tables and charts, I can always see how many of my products are in each category and how they are displayed. After a few clicks, I found my shares on the virtual shelf. After a few more – I can see if the most searched keywords display my products on the first results page. We use this knowledge in our daily work to help us take decisions that bring measurable results.
TO LEARN HOW YOU CAN WIN ON THE DIGITAL SHELF WITH ECOMMERCE INSIGHTS PLEASE CONTACT THE NIELSEN BRANDBANK TEAM ON ENQUIRIES@BRANDBANK.COM.