Nielsen Brandbank launches Food Label Compliance Service with Cracknell Law

March 2, 2020| by Ben Allen

Achieving Compliance

With increasing focus on food information compliance in the online grocery sector*, there is now, more than ever, a clear need to ensure the compliance of both your physical and digital food products.  How prepared are you for this new world?  

At Nielsen Brandbank we recognise the principle that: 

Online compliance starts with offline compliance  

For over 20 years now, our trusted services have faithfully captured all on-pack information, generating over 95% of the online content used by the digital grocery retail sector.  As such, Nielsen Brandbank is perfectly positioned to help you ensure your compliantly labelled, physical products translate into compliant digital content. 

Full Launch – Food Label Compliance Service

Furthermore, following a successful pilot,  we’re delighted to announce that we are now strengthening this key principle still further with the full launch of our fully legally-backed,  Food Label Compliance Service**, delivered in partnership with a trusted law firm (Cracknell Law).  

Given the clear link between offline and online compliance, it simply makes sense for Nielsen Brandbank to provide our food business customers with access to the most robust of services to ensure compliance of your physical product labels.  

Trading Standards Input

In developing this Service, we have also worked closely with the enforcement community on important areas of food safety law, ensuring aligned interpretation of the rules concerning food allergens, giving our customers even greater confidence in this service.

Free Consultation

As part of this launch, we are offering a completely free, no obligation, half-hour consultation with all interested & eligible customers.  The consultation will be an opportunity to discuss your compliance needs and to learn more about how the Food Labelling Compliance Service works.  

For further details in relation to how we handle the personal information you provide to us, please see our Privacy Notice.

Here’s what James Peach, our FMCG Regulatory Specialist had to say: 

“This new service meets a number of hitherto unmet industry needs.  Not only are we able to offer compliance advice with full legal backing from a regulated law firm, but we are also able to marry this benefit with Nielsen Brandbank’s traditional core content capture services to help you ensure that your online product is also compliant.  With increasing scrutiny around online compliance, and the high-level international focus on internet food sales at CODEX Alimentarius, this service could not be more timely.”

Ryan Cracknell, Managing Director and Commercial Solicitor from Cracknell Law, further stated: 

“We have been working with Nielsen Brandbank for over five years and we are delighted to continue our partnership with the launch of the Food Label Compliance Service. Food labelling has been increasingly thrust into the public consciousness and our Food Lawyers are excellently placed to deliver this robust legal compliance service which will provide product manufacturers and brand owners with certainty and consistency.” 

For further details in relation to how we handle the personal information you provide to us, please see our Privacy Notice.
* The Food Standards Agency’s ‘Food Standards Delivery Review’ was published in 2018 and presents a snapshot of responses given across the enforcement community during 2017 to specific questions, including: ‘…what additional information, provided at the point of registration, would help to give a better picture of the actual food standards risk posed by a business?’, to which 95% responded with ‘…confirmation of online trading…’ (n=76).
Additionally, the UK government (working with the governments of Chile, Ghana, India & Japan) is leading a review of existing CODEX Food Labelling texts, with a view to developing draft guidance on internet sales and eCommerce.
**Some restrictions apply.  Enquire for further information.


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