The growth of ecommerce in FMCG has never been more prevalent, with the industry quickly developing their online capabilities to react to changing shopper demands and how shoppers buy from categories and brands, initiated by the COVID-19 pandemic. This development has provided a specific focus on how to enhance online product pages with engaging content, to create a centralised, easy shopping experience, to allow shoppers to make more informed buying decisions. Looking to the future, retailers and brands must consider the future of ecommerce and how to succeed in the online digital space.
The My Digital Shelf event, on Thursday 20th May 2021, is an opportunity for key players in FMCG to come together, by discussing optimisation online and key ecommerce strategies to achieve digital success. Join Nielsen Brandbank, a gold sponsor of the event, as we will explore how to win online with closed loop solutions and how you can successfully elevate your product details page.
Sarah Kingham, Project Director at My Digital Shelf commented, “The My Digital Shelf Summit brings together Grocery Retailers, FMCG companies and solution providers in the industry to discuss collaborative methods to optimising eCommerce strategies for success in 2021 and beyond“.
Nielsen Brandbank, as the leading provider of digital product content solutions, will be represented at the My Digital Shelf event by; Sean Roberts, Head of UK, Ireland & Denmark Retail and Wholesale, Ross Baker, UK & Ireland Commercial Manager, Steve Burdett, Western Europe Commercial Director and Richard Friend, Product Leader – Product Experience Management.
If you would like to meet the Nielsen Brandbank team and join the conversation, schedule a meeting with one of our team to discuss how you can enhance your online capabilities.