In response to the phenomenal transformation in shopper behaviour due to the global pandemic, the UK FMCG market has seen an extraordinary 65% sales growth online. The need for brands and retailers to adapt and adopt digital solutions to win on the digital shelf is now essential for survival.
Nielsen Brandbank’s expanded platform addresses what brands and retailers need: a trusted centralised location to manage, optimise and syndicate their B2C content to win the battle of shopper loyalty and accelerate product growth across all channels. By integrating all the capabilities brands and retailers need to make products more shoppable, Nielsen Brandbank enables brands to move faster than their competition to optimise every digital touchpoint driving improved discovery, conversion, and brand loyalty.
In an extremely competitive industry, the ability to stand out on the digital shelf has become increasingly challenging. Nielsen Brandbank’s new solutions provide brands and retailers with a tool to go beyond the pack and personalise product data to improve product discovery and differentiate their products online, enabling them to achieve ecommerce excellence by understanding their product content quality and completeness and quickly fix and improve content.
“Omnichannel isn’t new to retail, but the change in shopper path to purchase is.” said Mike Nickituk, Nielsen Brandbank’s Managing Director. “With this solution, Nielsen Brandbank is not only supporting the evolving needs of shoppers but also enabling brands and retailers to adapt and enhance their current digital technologies to support the full product lifecycle and stand out from competition to win shoppers. We are driving change that will infuse the industry with product transparency, informed purchasing decisions and world class shopping experiences.”
The solution powered by Nielsen Brandbank helps brands and retailers master the shopper journey with content health and advanced product data, strengthening the acceleration of accurate and quality product data to the digital shelf, sharing real-time product content with all trading partners simultaneously, removing complexity and cost. Through the activation of personalised and optimised product data, brands and retailers are able to improve attribute gaps and meet the health and wellness and sustainability needs of today’s shopper.
Nielsen Brandbank partnered with leading Master data management provider, PIMCORE to deliver their expanded platform, this strategic partnership directly addresses what brands and retailers need: a trusted centralised location to manage, optimise and syndicate their B2C content to win the battle of shopper loyalty and accelerate product growth across all channels.
To learn more about Nielsen Brandbank’s solution and its offerings, please click here.