Vilifying sugar - will it have a sweet ending? report
Nielsen Brandbank and FoodMaestro have analysed 2,268 soft drink products across the past 4 years to understand how a sugar tax could be impacting manufacturer and consumer behaviour changes.
Vilifying sugar - will it have a sweet ending? infographic
In March 2016, the UK government announced that a sugar tax would be implemented on soft drinks. The drink industry has reacted to this announcement and while many soft drinks still contain high levels of sugar, many manufacturers are reformulating.
The power of plastics in dairy
Since supermarkets in Britain pledged to eradicate unnecessary single use plastics by 2025, Nielsen Brandbank have taken a look into how the dairy category has responded to this.
Amplify consumer demands
Gartner reports that the stakes are high to understand customers, which begins by being able to identify differentiation and what drives them.