OPTIMISED
IMAGERY

ENHANCE YOUR WEBSITE FOR OPTIMISED IMAGERY

With over half of the UK’s ecommerce transactions being made on a mobile device instead of a computer or laptop, it’s more important than ever to ensure your website supports optimised imagery for ecommerce. In today’s retail world, key product attributes such as product size, brand and quantity need to be clear across all devices.

INTRODUCING OPTIMISED IMAGERY

Given the diversity of FMCG products in terms of function, shape, size and product descriptions, Nielsen Brandbank has developed a flexible optimised imagery service to meet the differing needs. Aligned with GS1’s guidelines, Nielsen Brandbank can create, host and publish product images to maximise the impact online.

BrandBankOptimisedImageryRetailersBeforeNew

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BENEFITS

Maximise sales
Increase shopper loyalty
Increase online engagement
Improved online shopping experience

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WHAT OUR CUSTOMERS SAY

“Over 30% of consumers expect their mobile phone to be their main shopping tool in the future therefore we wanted to ensure that our brands were mobile ready. Nielsen Brandbank offer a one stop shop and made the whole process of creating mobile optimised imagery very easy. The customer service throughout the whole process was very efficient.“

Sharon McIntyre

Boyne Valley

“With over 50% of our ecommerce sales coming from mobile devices, it was a no brainer but to work with Nielsen Brandbank to optimise our product images. As Nielsen Brandbank already host our images, adopting the mobile ready image service enabled us to streamline the process and ultimately improve the mobile shopping experience for all.“

Daniel Murphy

Kerry Foods

“There was no other supplier that came into the mix. Whenever we look at online imagery, I always see Nielsen Brandbank as the leader in this field and most knowledgeable. I can always trust them to get images away with retailers in the right way“

Harriet Sanders

Maryland - Burton’s Biscuits