HOW WE HELP
Introducing Planogram Solutions
In exchange for some product samples, Nielsen Brandbank can capture precise dimensions for both shelf ready packs and single units, creating accurate and consistent planograms. Our space planning software reduces the cost and effort in sourcing planogram content.
The Essential service offers you exactly that: the core information you need to market and merchandise your product, captured for you in one smooth process. Removing additional costs, Nielsen Brandbank combines your web and print content with your merchandising content into a single service bundle.
Product Image and Data Capture Solutions
Introducing Product Library and Enrich
Manage your existing digital marketing content and review and approve the product content captured for you by Nielsen Brandbank. Our digital asset management platform enables you to organise your product content and additional marketing assets.
Brand and Digital Asset Management Solutions
Introducing One Case
Working with the retail and wholesale industry on your behalf, the distribution format of B2B product data will be standardised to ensure all parties have the relevant product information required. Providing a complete omnichannel data set to the B2B and B2C industry.
B2B Product Data
GPE can provide you with a comprehensive feed of B2B and B2C product data in line with the GS1 GDSN standards. With this integrated tool, you can implement a connected digital strategy to have consistent data for use across your business.
Introducing Optimised Imagery
As part of our optimised service, Nielsen Brandbank can create, host and publish product images designed specifically to make your products easier to browse across all devices.
Working with some of the UK’s biggest retailers, Nielsen Brandbank can help you shorten the path to purchase by allowing the shopper to discover, research, compare and select products without leaving the retailers website. By syndicating tailored and impactful rich product content you will have the opportunity to differentiate and set your brand apart from the rest.
Product Page Enrichment
Introducing AB Testing Solutions
Nielsen Brandbank has partnered with Vypr to connect your products with consumer insight like never before. Either when launching a new product or making a revision, Nielsen Brandbank can assist you in making valuable and informed product decisions.
AB Testing Solutions
Do you know if your products are competitively priced and if they could benefit from a promotion? Are you aware of your share of the market for that product category? Without this essential information, it is difficult to react fast when managing your online presence.
Ecommerce Performance Analytics Platform
Introducing GS1 Smartsearch
For Google and other search engines it is difficult to read and understand the data and index them accurately which ultimately affects the quality of search engine results.
Introducing Google Manufacturer Center
Google Manufacturer Center is a free tool that enables brands to accurately represent products to shoppers on Google shopping. The Manufacturer Center allows brands to attract more shoppers and elevate a brand’s profile by providing relevant, current information on products, creating a more effective listings on Google Shopping.
Google Manufacturer Center
WHO WORKS WITH NIELSEN BRANDBANK…
WHAT OUR CUSTOMERS SAY
“The team at Nielsen Brandbank have been invaluable when it comes to maximising our product content online. I would advise any ecommerce professional to spend time with the team to help fix the basics for your brand.“
“Great value and excellent service in adding and editing product information.“
“It is a pleasure to work with Nielsen Brandbank as they always give us a great personalised customer service, are careful to details and take care of the quality of their service with a fantastic team in charge.“
“My Account Managers are always incredibly helpful with any query I have, explain anything that is unclear and aim to fix any issues promptly. They are highly knowledgeable about the services that Nielsen Brandbank can offer.“
“Our Account Managers manke managing our product content easy. They are always quick to respond if there are any issues and are very knowledgeable about all aspects of Nielsen Brandbank.“
“Nielsen Brandbank provides a one stop shop for all our product content hosting and syncing to our retailer websites.“