PRODUCT PAGE
ENRICHMENT

DIFFERENTIATE YOUR BRAND ONLINE

Display tailored and engaging rich content for own-label and branded products and enrich your shoppers online shopping experience, improving the path to purchase. Product data is readily available across all platforms and as a result shoppers expect more information than ever before. Shoppers now want to know how the product is sourced, it’s nutritional information and reviews from others.

INTRODUCING CONNECT

To help support with the shoppers growing expectations, Nielsen Brandbank has developed Connect, an innovative solution which syndicates rich content onto online product pages. Surfacing key and compelling information on your products page will encourage to shop across your website to gather information on their purchases. It is an opportunity to engage with them at point of sale and win shopper loyalty, improving the online shopping experience for all.

BENEFITS

Increase website
traffic

Higher conversion
rate

Maximise every sales
opportunity

Enriched online shopping
experience

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