THE HFSS CHALLENGE

A UNIFIED SOLUTION

Preparing Brands for compliance with HFSS Regulations with Retail Partners

To tackle the obesity epidemic, legislation to prohibit the promotion of food and drinks judged high in fat, salt or sugar (HFSS), will come into effect with the aim of wiping “billions off the national calorie count.”

Are you ready to activate ahead of October 2022 to pre-empt the challenges that will be faced and build solutions when the rules come into force?

Nielsen Brandbank is the only business with the established industry footprint and technological competence to deliver a solution that enables brands to understand their HFSS score, easily capture and share if the product is HFSS compliant. 

Nielsen Brandbank will conduct a full and comprehensive view on nutritional characteristics within the UK market and create a report that will help brands and retailers plan for the introduction of HFSS, benchmark category compliance and potentially inform M&A discussions.

DOWNLOAD 'THE HFSS CHALLENGE: A UNIFIED INDUSTRY SOLUTION' EBOOK TODAY!

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Connect with your shoppers

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Get ahead by understanding which of your products are at risk

Keep up to date to see how the market is changing and reacting to the new regulations

Gain a competitive advantage by understanding how your products compare to competitors

Differentiate your product through health and wellness and other needs

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Promote the nutritional value of your product

Go beyond the pack and tell your brand story

Create best in class content that stands out online

Improve product attribute data gaps

Brands Can Then Leverage Nielsen Brandbank’s Solution To Alert Retailers As To Their Compliance With HFSS and Beyond!

Clearly state your product’s HFSS status

Clearly state your product’s Nutrient Profile Score

Update your marketing information to showcase what your brand’s obesity strategy is and how you are adjusting to help reduce the global obesity issue

Promote the nutritional impact of your product

Retailers Can Easily Know the HFSS Status of Branded Products

Operate with certainty regarding HFSS product placement and promotion

Have greater confidence that a consistent approach is being applied by retailers to HFSS restrictions across the industry

Avoid significant administrative and technological barriers

Identify sustainable products for your future listings

Strengthen your sustainability story…and more!

Download our new eBook ‘The HFSS Challenge: a unified industry solution’

THAT PROVIDES INSIGHT INTO WHAT HFSS IS AND HOW YOU COULD BE IMPACTED

DOWNLOAD 'THE HFSS CHALLENGE: A UNIFIED INDUSTRY SOLUTION' EBOOK TODAY!

For further details in relation to how we handle the personal information you provide to us, please see our Privacy Notice
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    For further details in relation to how we handle the personal information you provide to us, please see our Privacy Notice.