A UNIFIED SOLUTION
Preparing Brands for compliance with HFSS Regulations with Retail Partners
To tackle the obesity epidemic, legislation to prohibit the promotion of food and drinks judged high in fat, salt or sugar (HFSS), will come into effect with the aim of wiping “billions off the national calorie count.”
Are you ready to activate ahead of October 2022 to pre-empt the challenges that will be faced and build solutions when the rules come into force?
Nielsen Brandbank is the only business with the established industry footprint and technological competence to deliver a solution that enables brands to understand their HFSS score, easily capture and share if the product is HFSS compliant.
Nielsen Brandbank will conduct a full and comprehensive view on nutritional characteristics within the UK market and create a report that will help brands and retailers plan for the introduction of HFSS, benchmark category compliance and potentially inform M&A discussions.
Connect with your shoppers
Get ahead by understanding which of your products are at risk
Keep up to date to see how the market is changing and reacting to the new regulations
Gain a competitive advantage by understanding how your products compare to competitors
Differentiate your product through health and wellness and other needs
Promote the nutritional value of your product
Go beyond the pack and tell your brand story
Create best in class content that stands out online
Improve product attribute data gaps