With the acceleration in ecommerce since the global pandemic, Heineken recognized the need to upgrade their current method and explore the options for an integrated solution which would enable them to manage their products across different platforms. The key area of focus for Heineken was to understand how ecommerce partners operate and how their products are performing on this channel to drive success.
Recognized as the best digital product content provider in the country, Heineken chose to work with Nielsen Brandbank to using their product management platform, Product Library and digital shelf analytics platform, Ecommerce Insights. Heineken were really pleased with the setup of both platforms and extremely satisfied with how user friendly the platforms are and how supportive the Nielsen Brandbank team were during and post implementation.
The Ecommerce team use the platforms daily to collect insights and track the performance of their products by leveraging data that focuses on availability, visibility and prices of products online. This information is then shared with key stakeholders at Heineken to action next steps and improve the performance of Heineken products online.
TO LEARN HOW YOU CAN WIN ON THE DIGITAL SHELF WITH ECOMMERCE INSIGHTS PLEASE CONTACT THE NIELSEN BRANDBANK TEAM ON ENQUIRIES@BRANDBANK.COM.