Gartner: How to develop a digital commerce strategy
October 18, 2019| by AmyDunning
With many organisations treating digital commerce as a one time project, it is interesting to see how many do not have a systemic approach and often deploy platforms due to competitive pressures. Unfortunately this means that often the platform is unable to support new business models and deliver the desired customer experience.
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Disclaimer: Gartner, How to Develop a Digital Commerce Strategy, Sandy Shen, Mike Lowndes, 18 March 2019. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.