OPTIMISE YOUR PRODUCT IMAGES FOR OMNICHANNEL USE
Did you know that 75% of the UK’s smartphone or tablet owners use their devices
for online grocery shopping? With that in mind, have you ever considered what
your product images look like on a smaller device? Can you clearly identify the
key attributes of the product? As an industry we need to ensure that we are
delivering a great shopping experience for all, however they shop.
INTRODUCING OPTIMISED IMAGERY
As part of our optimised service, Nielsen Brandbank can create, host and publish
product images designed specifically to make your products easier to browse
across all devices. Aligned to GS1’s guidelines, we work with you to emphasise the
key product attributes while ensuring the optimised image is still recognisable as
the physical product.
Drag the bar to see the before and after of the Image.
- Improved online shopping experience
- Increase online engagement
- Maximise sales
- Opportunity to distinguish product variants
WHAT OUR CUSTOMERS SAY
“Over 30% of consumers expect their mobile phone to be their main shopping tool in the future therefore we wanted to ensure that our brands were mobile ready. Nielsen Brandbank offer a one stop shop and made the whole process of creating mobile optimised imagery very easy. The customer service throughout the whole process was very efficient.“
“With over 50% of our ecommerce sales coming from mobile devices, it was a no brainer but to work with Nielsen Brandbank to optimise our product images. As Nielsen Brandbank already host our images, adopting the mobile ready image service enabled us to streamline the process and ultimately improve the mobile shopping experience for all.“
“There was no other supplier that came into the mix. Whenever we look at online imagery, I always see Nielsen Brandbank as the leader in this field and most knowledgeable. I can always trust them to get images away with retailers in the right way“
Maryland - Burton’s Biscuits