New findings from Nielsen reveal that 46% of consumers are more likely to try new brands than five years ago. But it begs the question are you prepared for this and do you know what drives NPD in today’s FMCG industry?


Category Insights powered by FoodMaestro is an industry solution helping you to power your new product development (NPD) process and efficiently monitor and analyse the FMCG market. With coverage across FMCG products launched in the UK, Category Insights delivers the opportunity to interrogate the attributes you want to explore with best in class market intelligence to drive growth and success.


Identify gaps in the market place


Track your products against competitors

Analyse product data for opportunities


Drive growth and innovation


Who is Nielsen Brandbank?

Nielsen Brandbank is one of the world’s most trusted providers of digital product content to brands, retailers and wholesalers across the globe. Delivering innovative solutions to the FMCG industry, Nielsen Brandbank powers the product content you need to enrich the online shopping experience. Being a world leader in end-to-end product content solutions does not mean we rest on our laurels, Nielsen Brandbank continues to revolutionise new technologies, so that we can equip you for the future.

What is Category Insights?

Category Insights is a new platform that enables you to power your new product development process and efficiently monitor, analyse and understand the FMCG marketplace.

Why should I use Category Insights?

Category Insights allows you to measure your competitors and key trends in the industry, whilst identifying new and exciting opportunities. This enables you to develop new innovative products to defend your shelf space and position in the market.

Who is FoodMaestro?

FoodMaestro was founded with a mission to help consumers answer one simple question, “Can I eat this?”. FoodMaestro’s award winning platform combines label information with clinical health and wellness data to give it meaning that can be read and understood by all, quickly and easily by scanning a barcode or searching for products.

Why is it important to identify, track and analyse?

As consumer behaviour continues to evolve at its fastest rate ever, it is essential that you:

IDENTIFY the gaps in the marketplace for NPD opportunities

TRACK your products position against your competitor set

ANALYSE categories to understand opportunities and interrogate product data

Where can I get more information about Category Insights?

More detailed information is available by contacting our Solutions Specialists on +(0) 330 555 33 44 or emailing Alternatively complete the ‘get started now’ form below – we are happy to help.

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