DATA POOL

Enhance collaboration between trading partners

Join the GDSN network that connects suppliers and retailers, designed to enable the sharing of product content such as product descriptions, logistical and nutritional data. As a standardised system you can ensure that you receive content from networked trading partners in a real-time, consistent and up to date way.

Introducing Global Product Exchange

Our GDSN Connector combines customer-facing product content, produced by Nielsen Brandbank, with the B2B world of GDSN – aggregating the content to deliver one unified source of B2B and B2C product data to the GS1 GDSN standards. This is a truly unique offering in the global market place.

BENEFITS

Enhanced collaboration between trading partners

Faster speed to market of new products

Improved data
accuracy

Reduced logistic
costs

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