RETAILER AND WHOLESALER
HOW WE HELP
Introducing Planogram Solutions
Simplify the process of space planning by creating, managing and distributing merchandising information, Planogram Solutions allows suppliers to share assets with retailers and each other using a single web-based platform.
Our experienced imaging and data experts create the product content you need to display products online and more. Using Nielsen Brandbank you can ensure that the product data displayed on your website is accurate and compliant with industry standards.
Product Image and Data Capture Solutions
Introducing Product Library and Enrich
Manage your existing digital marketing content and review and approve the product content captured for you by Nielsen Brandbank. Our digital asset management platform enables you to organise your product content and additional marketing assets.
Brand and Digital Asset Management Solutions
Introducing One Case
Working with the retail and wholesale industry on your behalf, the distribution format of B2B product data will be standardised to ensure all parties have the relevant product information required. Providing a complete omnichannel data set to the B2B and B2C industry.
B2B Product Data
Introducing Global Product Exchange
GPE can provide you with a comprehensive feed of B2B and B2C product data in line with the GS1 GDSN standards. With this integrated tool, you can implement a connected digital strategy to have consistent data for use across your business.
Introducing Optimised Imagery
As part of our optimised service, Nielsen Brandbank can create, host and publish product images designed specifically to make your products easier to browse across all devices.
Working with some of the UK’s biggest retailers, Nielsen Brandbank can help you shorten the path to purchase by allowing the shopper to discover, research, compare and select products without leaving the retailers website. By syndicating tailored and impactful rich product content you will have the opportunity to differentiate and set your brand apart from the rest.
Product Page Enrichment
Introducing AB Testing Solutions
Nielsen Brandbank has partnered with Vypr to connect your products with consumer insight like never before. Either when launching a new product or making a revision, Nielsen Brandbank can assist you in making valuable and informed product decisions by providing real-time feedback.
AB Testing Solutions
WHO WORKS WITH NIELSEN BRANDBANK
WHAT OUR CUSTOMERS SAY
“Something as simple as having the right images on our website can have a huge uplift on the Bestway site and app. I would encourage suppliers to work with our digital team and Nielsen Brandbank to replicate digital success with their own products.“
“As our online proposition has grown, Nielsen Brandbank has supported Morrisons every step of the way by providing high quality imagery and pack content, as well as offering other services such as lifestyle imagery.“
“Customer engagement has improved at page level and we’re starting to do justice to the quality of the products we sell.“
“When I went to Brandbank to witness some photography, the Creative team were brilliant and got fully involved with the product. All the team were really helpful.“
“Nielsen Brandbank have provided a great service for Tesco, working in partnership with us to ensure that we have excellent image and data coverage for our customers shopping online. As a result of the hard work put in we have seen a significant increase in our online sales.“