As world leaders in digital product content, Nielsen Brandbank understands that online compliance starts with offline compliance. Put simply, a digital (online) product is not likely to be compliant if the physical (offline) product is not. With this in mind, Nielsen Brandbank has partnered with Cracknell Law to deliver our new fully legally-backed Food Label Compliance Service.
We are conscious that much of the compliance support available in the market currently does not have legal or regulatory backing. That is why we have partnered with a regulated law firm, to give you complete peace of mind. We have also worked closely with the enforcement community on important areas of food safety law, ensuring aligned interpretation of the rules concerning food allergens, giving our customers even more reason to have confidence in this service.
Additionally, by submitting your products to our Food Label Compliance Service, you will have the opportunity (where the artwork is found to be compliant) for early keying of product data. This will allow you to ensure that your ecommerce data is available for use well in advance of launch. Together, Nielsen Brandbank and Cracknell Law are uniquely positioned to deliver multi-channel compliance to the industry.
James Peach, FMCG Regulatory Specialist from Nielsen Brandbank commented, “This new service meets a number of hitherto unmet industry needs. Not only are we able to offer compliance advice with full legal backing from a regulated law firm, but we are also able to marry this benefit with Nielsen Brandbank’s traditional core content capture services to help you ensure that your online product is also compliant. With increasing scrutiny around online compliance, and the high-level international focus on internet food sales at CODEX Alimentarius, this service could not be more timely.”
Ryan Cracknell, Managing Director and Commercial Solicitor from Cracknell Law further stated, “We have been working with Nielsen Brandbank for over five years and we are delighted to continue our partnership with the launch of the Food Label Compliance Service. Food labelling has been increasingly thrust into the public consciousness and our Food Lawyers are excellently placed to deliver this robust legal compliance service which will provide product manufacturers and brand owners with certainty and consistency.”