Coca-Cola HBC partners with NielsenIQ Brandbank on eCommerce Insights to ensure excellent e-Retail execution

March 10, 2022| by Maria Shaufert

logo Coca-cola HBC                   Coca Cola HBC logologo Coca-cola HBC

The fast-growing and competitive online channel 

The growth of eCommerce over the past decade was further accelerated by the Covid-19 pandemic, as more consumers experienced its convenience and speed. According to the European eCommerce Report, 71% of the population in 37 countries on the European continent bought something online in 2020, compared to 60% in 2017. This is expected to grow exponentially in the years ahead, as shoppers experiment with the channel for more products and on more occasions. This means that they will continue to expect a seamless experience, which requires investment and partnership to provide product content creation and visibility, distribution, and analytics.

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Supporting Coca-Cola HBC’s eRetail execution acceleration 

Coca-Cola HBC, a strategic bottling partner of The Coca-Cola Company in 29 markets, had a need to understand and track its product performance online, accelerate its digital commerce capability and drive customer connections further. This led to the partnership with NielsenIQ Brandbank, providing its eCommerce Insights (ECI) solution.  

As Vladimir Vladimirov, eRetail Product Manager at Coca-Cola HBC, explains: Our vision is to win on the digital shelf with the broadest and most flexible portfolio in the industry, and excellent eRetail execution is key to achieving this. NielsenIQ Brandbank have proved to be a great and responsive partner, offering a reliable, high performing solution. This has enabled us to identify additional opportunities to improve both customer and shopper experience.” 

Dagmara Tarczewska, Global Business Development Manager at NielsenIQ Brandbank, adds: “Great discoveries and improvements invariably involve the cooperation of many minds. Our partnership with Coca-Cola HBC empowers us to deliver solutions that meet the needs of a global beverage leader and address #omnichannel challenges.” 

Creating joint value with customers

NielsenIQ Brandbank’s solution helps businesses such as Coca-Cola HBC fully understand each retailer’s needs. This delivers fast deployment and relevant and accurate insights that enable a valuable understanding of online shelf performance.

Vladimirov continues: “Our main goal is to ensure we create joint value with our customers by constantly delivering the best consumer purchasing experience on eRetail websites. The ECI solution, helps us to take immediate action where needed to secure the highest experience level, with continuous tracking of the most important KPIs via automated alerts and the up-to-date overview of online retailer performance that leads to superior product visibility.”

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