Bring your products to life with CGI


May 20, 2020| by AmyDunning

Now is the chance to turn your product vision into reality with our Computer Generated Imagery (CGI) solution, a complete service offering accompanied by our photography service to meet all your needs. Over the past few months our specialist Global Imaging SMEs have been working extremely hard to deliver a state of the art visual imagery service to the FMCG industry. 

As industry leaders, we understand the challenges the traditional photography process may bring. Whether that includes slowing down your product speed to market or the inability of illustrating your product in a real world environment, we have made sure that we have gone above and beyond with our CGI service to support you execute an exceptional online shopping experience for your customers. By creating images from a globally approved resource, the CGI service will be able to support global alignment from a branding perspective, ensuring consistency is maintained. The full service delivery drives both internal and external processes through the up-stream collation of product data, enabling you to utilise the product content ahead of the product launch and use them within any creative and pre release marketing campaigns, to support with connecting with consumers ahead of time.

CGI

With full control over your product images, you can be assured that the CGI imagery will clearly represent your brand’s image and create an accurate visual representation of your product. The team has the ability to control the lighting environments, so you can completely eliminate, tone down or control the shadows, reflections and highlights on the material attributes of each component of your product. Also you can leverage our 3D texture library which enables us to create photorealistic fillings bringing your product to life.

As we evolve our service capabilities we are extremely proud that the high quality and accuracy of our product images will not be impacted and we will continue to lead the way in delivering best in class product content across all channels. 

If you would like to explore CGI opportunities for your products, please reach out to the Nielsen Brandbank team on enquiries@brandbank.com.

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