We are excited to announce that Nielsen Brandbank has extended its expertise across the entire FMCG supply chain enabling the capture of B2B data for the full product hierarchy and combining its comprehensive B2C capability.

As part of this we are pleased to announce that our service now supports retailers, wholesalers and food services. Nielsen Brandbank customers will now be able to manage consumer unit, shelf ready pack and case product information from the Product Library.

With growing industry requirements, Nielsen Brandbank’s new initiative will reduce complexity and ultimately remove unnecessary costs and inefficiencies. Rather than putting the burden of product content management on our customers, Nielsen Brandbank can now capture the full product hierarchy using 14 digits, providing a solution for all parties. This facilitates the communication of accurate product information among trading partners to support supply chain operations, increase data accuracy and drive costs out of the supply chain.

If you would like to find out more about Nielsen’s Brandbank improved service, please contact enquiries@brandbank.com or call +44 (0) 330 555 33 44.