Brandbank Studio Interior

Brandbank (a Nielsen company) is one of the world’s largest providers of trusted digital product content for ecommerce sites, mobile shopping apps and virtual merchandising applications.

With 20 years’ experience in ecommerce content, Brandbank maximises the impact of online products, while minimising the cost and effort to retailers and suppliers. We create high quality content that fuels ecommerce success for our customers, while creating a rich online shopping experience.

Brandbank was acquired by Nielsen in 2014. Nielsen Holdings is a leading global provider of consumer insights and trends. A company highly respected by global manufacturers and retailers, like Tesco, Walmart, P&G and Unilever, Nielsen have the most complete view of consumer trends and habits worldwide.

Brandbank Leadership Team

John Tavolieri

Global President for Operations, Nielsen

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John drives service delivery excellence and process improvement across Nielsen’s Watch and Buy consumer intelligence products, having previously lead the Western Europe Commercial team. John oversees the direction and leadership of Brandbank, bringing his extensive experience of international markets and a deep understanding of the digital shopper.

Mike Nickituk

Mike Nickituk

Global Managing Director

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Mike is responsible for directing all aspects of the company’s growth and development. Having joined Brandbank in 2016, he previously led commercial and product management teams within Brandbank, focusing on creating and delivering a consistently high quality service for some of the world’s biggest brands. He has 24 years of international Nielsen experience across several countries and business practices, including International Business Development and Global Product Leadership.

Sean Wilkins

Sean Wilkins

Group Commercial Director

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Having joined Brandbank in 2011, Sean is responsible for developing Brandbank’s operations internationally, leading the strategy for international expansion and driving growth in new markets.

Maru Diaz

Chief Operating Officer

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Maru joined Brandbank in 2016, and is responsible for ensuring that the Brandbank group operates as effectively and efficiently as possible. Prior to joining us she worked at Nielsen in Finance, Operations and Data Integrity roles around the world. Maru specialises in business process improvement and also has a wealth of experience in project management, strategic and tactical analysis and financial modelling.

Kim Ludlow

Head of Digital Innovations and New Business

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Kim joined Brandbank in 2016 to lead the development and commercialisation of our latest Supplier and Retailer SaaS products. She joined us from MySupermarket where she was the UK Managing Director, working with FMCG brands and retailers to maximise their opportunities within the ever growing digital shopper marketplace. She has an in-depth understanding of online shopper behaviour, digital category performance metrics and the UK grocery landscape.

Chris Head

Head of Finance

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Chris ensures that the Finance function across the group operates as effectively and efficiently as possible and that the group’s financial and human resource strategy is aligned with group objectives. He initially joined Brandbank in 2010 as a financial controller, responsible for all elements of the day-to-day accounting and HR functions.

Matt Roach

Matt Roach

Group IT Director

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Matt joined us in 2015, bringing to Brandbank a strong track record of building and leading successful IT delivery teams. Matt heads up our IT department, and is accountable for ensuring that Brandbank continues to deliver outstanding technology solutions supporting the needs of our business.