Brandbank Studio Interior

Brandbank (a Nielsen company) is one of the world’s largest providers of trusted digital product content for ecommerce sites, mobile shopping apps and virtual merchandising applications.

With 20 years’ experience in ecommerce content, Brandbank maximises the impact of online products, while minimising the cost and effort to retailers and suppliers. We create high quality content that fuels ecommerce success for our customers, while creating a rich online shopping experience.

Brandbank was acquired by Nielsen in 2014. Nielsen Holdings is a leading global provider of consumer insights and trends. A company highly respected by global manufacturers and retailers, like Tesco, Walmart, P&G and Unilever, Nielsen have the most complete view of consumer trends and habits worldwide.

Brandbank Leadership Team

John Tavolieri

Global President for Operations, Nielsen

More info

John drives service delivery excellence and process improvement across Nielsen’s Watch and Buy consumer intelligence products, having previously lead the Western Europe Commercial team. John oversees the direction and leadership of Brandbank, bringing his extensive experience of international markets and a deep understanding of the digital shopper.

Rob Tarrant

Rob Tarrant

CEO

LinkedIn

Rob is responsible for directing all aspects of the company’s growth and development. Having joined Brandbank in 2000 as Finance and Technical Director, over the last 15 years he has developed Brandbank into an international operation. Rob also sits on the GS1 Data Excellence Board, which oversees the governance and strategic direction of GDSN.

Sean Wilkins

Sean Wilkins

Group Commercial Director

LinkedIn

Having joined Brandbank in 2011, Sean is responsible for developing Brandbank’s operations internationally, leading the strategy for international expansion and driving growth in new markets.

Martin Greasley

Martin Greasley

Group Finance and Operations Director

LinkedIn

Since joining Brandbank in 2013, Martin has been responsible for ensuring that the Finance function across the group operates as effectively and efficiently as possible and that the group’s financial and human resource strategy is aligned with group objectives.

Kim Ludlow

Head of Digital Innovations and New Business

LinkedIn

Kim joined Brandbank in 2016 to lead the development and commercialisation of our latest Supplier and Retailer SaaS products. She joined us from MySupermarket where she was the UK Managing Director, working with FMCG brands and retailers to maximise their opportunities within the ever growing digital shopper marketplace. She has an in-depth understanding of online shopper behaviour, digital category performance metrics and the UK grocery landscape.

Mike Nickituk

Mike Nickituk

Platinum Client Lead

LinkedIn

Mike takes leadership in creating and delivering an international Platinum Client strategy for Brandbank, liaising with Nielsen to ensure we are providing a consistently high quality offering. Mike has over 23 years of international Nielsen experience across several countries and business practices, including International Business Development and most recently Global Product Leadership.

Matt Roach

Matt Roach

Group IT Director

LinkedIn

Matt joined us in 2015, bringing to Brandbank a strong track record of building and leading successful IT delivery teams. Matt heads up our IT department, and is accountable for ensuring that Brandbank continues to deliver outstanding technology solutions supporting the needs of our business.