Nielsen has completed its acquisition of Brandbank. London, Thursday 22 January 2015 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, has today announced that it has successfully completed…
Brandbank specialises in managing and distributing FMCG brand content.
We have the capability to help retailers deliver a great consumer experience online, providing shoppers with all the product information they need at their fingertips. Our services help brand owners standardise the presentation of their product information across retailer web sites.
Brandbank lets companies large and small increase their eCommerce sales. Our services help companies transform the way they work with digital product information – taking unnecessary cost out the business, dramatically improving efficiency and driving sales success.
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From Tesco's perspective, Brandbank provides a trusted source of accurate and up to date product information. This is fundamental to a great customer experience online.
International Marketing Manager, Tesco