NielsenIQ Brandbank has been chosen to join Walmart’s Connected Content Partner Program and will be an official enrichment provider for Walmart, solely focused on creating, managing and syndicating product content for the retailer’s grocery and consumables categories. This allows us to strengthen Walmart’s online presence by helping to improve content quality assurance, enhance customer experience, drive cost efficiencies and upgrade the overall online effectiveness on

Achieve omnichannel success on


Being a world leader in end-to-end product content solutions, NielsenIQ Brandbank fuels ecommerce success by delivering accurate and consistent product content for omnichannel use. Working with Walmart closely, NielsenIQ Brandbank has in house Account Managers to ensure we are part of Walmart’s ever evolving content ecosystem enabling us to equip our clients for future of the CPG industry.


With consumers shopping online more than ever before, the need for complete, accurate and enriched detailed product information is becoming increasingly important to support the consumers purchasing journey, but it is important to remember that, when shopping online, shoppers are unable to touch your product, pick it up, or get close to the actual product. That is why it is vital that you upgrade your product content, with engaging rich media to support the consumers purchasing decision.



Provide an enriched online shopping experience

BrandBank US Dollar

Increase online sales

Influence shoppers purchasing decisions


Leverage content for omnichannel use


Who is NielsenIQ Brandbank?

With over 20 years experience managing digital product content, NielsenIQIQ Brandbank have specialized processes and teams ensuring your products look their best in all formats and are represented in an accurate, consistent and industry compliant format. Handling the entire process of creating, managing, distributing and optimizing your product content, so the right content always gets to the right place, in the right format.

What happens if I update my packaging or ingredients?

NielsenIQIQ Brandbank offers free revisions if you make a change to your branded product. All you need to do is contact NielsenIQIQ Brandbank and send us a sample of your new product. Alternatively, you can leverage our API functionality by simply approving the new version and NielsenIQIQ Brandbank will ensure updates are made via an automated process.

Where will be product information be used?

NielsenIQIQ Brandbank syndicates your product content to ensuring it is fit for omnichannel use across web and mobile devices. Your product content will also be used for Walmart’s Online Grocery Pickup.

Can I control what product information is displayed on

Yes. Using NielsenIQIQ Brandbank’s management platform, you can manage and approve the digital product content created by NielsenIQIQ Brandbank before it is published to

How can I improve my product content online?

You can publish enhanced product imagery to include pack data shots, mobile unit tiles, scale imagery and much more. You also have the opportunity to optimize your product content with extended attributes and rich media.

Where can I find additional information?

More detailed information is available by contacting or by completing the ‘get started now’ form below – we are happy to help.


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