Nielsen Brandbank has been chosen to join Walmart’s Connected Content Partner Program and will be an official enrichment provider for Walmart, solely focused on creating, managing and syndicating product content for the retailer’s grocery and consumables categories. This allows us to strengthen Walmart’s online presence by helping to improve content quality assurance, enhance customer experience, drive cost efficiencies and upgrade the overall online effectiveness on Walmart.com

Achieve omnichannel success on Walmart.com

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Being a world leader in end-to-end product content solutions, Nielsen Brandbank fuels ecommerce success by delivering accurate and consistent product content for omnichannel use. Working with Walmart closely, Nielsen Brandbank has in house Account Managers to ensure we are part of Walmart’s ever evolving content ecosystem enabling us to equip our clients for future of the CPG industry.

BENEFITS

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Provide an enriched online shopping experience

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Increase online sales

Influence shoppers purchasing decisions

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Leverage content for omnichannel use

FAQs

Who is Nielsen Brandbank?

With 20 years experience managing digital product content, Nielsen Brandbank have specialized processes and teams ensuring your products look their best in all formats and are represented in an accurate, consistent and industry compliant format. Handling the entire process of creating, managing, distributing and optimizing your product content, so the right content always gets to the right place, in the right format.

What happens if I make a change to the product or packaging?

Nielsen Brandbank offers free revisions if you make a change to your branded product. All you need to do is contact Nielsen Brandbank and send us a sample of your new product. Alternatively, you can leverage our API functionality by simply approving the new version and Nielsen Brandbank will ensure updates are made via an automated process.

Where does the content go?

Nielsen Brandbank syndicates your product content to Walmart.com ensuring it is fit for omnichannel use across web and mobile devices. Your product content will also be used for Walmart’s Online Grocery Pickup.

Can I control what product information is displayed on Walmart.com?

Yes. Using Nielsen Brandbank’s management platform, you can manage and approve the digital product content created by Nielsen Brandbank before it is published to Walmart.com.

What type of content can I publish?

You can publish enhanced product imagery to include pack data shots, mobile unit tiles, scale imagery and much more. You also have the opportunity to optimize your product content with extended attributes and rich media.

Where can I get more information about Nielsen Brandbank?

More detailed information is available by contacting usenquiries@brandbank.com or by completing the ‘get started now’ form below – we are happy to help.

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