Nielsen Brandbank has been chosen to join Walmart’s Connected Content Partner Program and will be an official enrichment provider for Walmart, solely focused on creating and managing content for the retailer’s grocery categories. In this role, Nielsen Brandbank will be investing in on-site presence and will gain unprecedented access to Walmart’s processes and content ecosystem to assist with content strategy and quality control.

Walmart’s Connected Content Partner Program, which will be live in January 2019 will be the perfect harmonization of three distinct ecosystems: retailer, supplier and content.  The program was created to further strengthen the retailer’s online presence by helping to improve content quality assurance, enhance customer experience, drive cost efficiencies and upgrade the overall online effectiveness across Walmart’s omnichannel platforms.

Walmart’s recent recognition reinforces Nielsen Brandbank’s strong position within the industry to lead the enrichment efforts and share its category expertise.