67%* of shoppers are put off choosing a product online if no image is available.

Consumers will interpret a missing image as the product being out of stock, which will have a knock-on effect on in-store sales too.

Nielsen Brandbank’s high-spec studio creates impactful product images for ecommerce and print marketing.

* Source: ASDA/Brandbank; Sainsbury’s/Brandbank/IGD; OptimicsCZ

Impress your shoppers in every channel.

Our creative team can produce a wide range of image types so you can adapt your content to shoppers’ growing expectations.

 

35%* of ecommerce transactions are now made on a smartphone.

The mobile unit tile image demonstrates product pack sizes for mobile and online, making it simpler for your shoppers to identify key characteristics. Appropriate and helpful content for all devices is critical to maximizing your online success.

* Criteo’s State of Mobile Commerce 2016

Only 38%** of US shoppers feel that online shops provide a helpful online experience.

Using Handiscale, shoppers can now identify the size of a product whilst shopping online through scale representation. Online shoppers can quickly identify the item size, allowing them to be confident that they are purchasing what they intended.

** Source: TimeTrade’s State of Retail Survey 2017

Flexible content – create, upload or both

With Nielsen Brandbank’s flexible content services, you can utilize your existing product collateral while making full use of our content management platform.  You can upload any of your existing content to our platform, and link your digital marketing assets with your product content to create a truly connected digital content strategy. Learn more here about uploading existing content.