Nielsen Brandbank exhibiting at Grocery Shop 2019


August 13, 2019 | by Ben Allen

The countdown is on to Grocery Shop 2019, with just over a month to go! Make sure you plan your visit to booth #119 to meet the Nielsen Brandbank team. Launched in 2018, the event has already become the leading event for innovation in grocery and CPG. Groceryshop brings together the industry’s community of companies, leaders and organizations; addressing the shared challenges and opportunities that relate to the evolution of consumer shopping.

With over 20 years of experience in ecommerce content, Nielsen Brandbank can help you maximize on the impact of your online products, while minimizing the cost and effort to retailers and suppliers. We create high quality content that fuels ecommerce success for our customers, while creating a rich online shopping experience. As one of the world’s most trusted providers of digital product content for ecommece sites, mobile shopping apps and virtual merchandising applications, we’re proud to work with an impressive roster of retailers, suppliers and wholesalers.

As well as showcasing our revolutionary products and services for the CPG industry, one of our key focuses for this year’s Grocery Shop event is highlighting our partnerships with both Walmart and Wakefern. Both retailers recently announced Nielsen Brandbank as one of their preferred content solution partners. Nielsen Brandbank captures and manages the Private Label and National Brand e-commerce and Merchandising content for Wakefern and is an official enrichment provider for Walmart, focusing on creating and managing content for the retailer’s Grocery and Consumables categories and private brands.

The recognition from both retailers reinforces Nielsen Brandbank’s strong position within the industry and the strength and value of Nielsen Brandbank’s product content.

We’ll also be holding special exhibitor showcase sessions throughout Grocery Shop, further highlighting some of our newer services including SmartLabel, Reference Data as a Service (RDaaS) and Nielsen Brandbank Connect. Groceryshop’s Exhibitor Showcase sessions take place during dedicated hours. Visit the Grocery Shop website for more information.

Why not come and find out what Nielsen Brandbank can do to help you maximize your product content for online success?

Nielsen Brandbank’s Commercial Manager, Roy Woodhouse will also be speaking as part of the Food Marketing Institute (FMI) sessions. Join Roy and his panel discussion on Monday 16 September, 9.30AM – 10.10AM (Session 2) for ‘Strategizing your Master Data Accuracy and Omnichannel Success: Tools and Overview’. In the session you can discover how solutions across audience, context and measurement gives marketers the data and tools needed for every stage of the marketing journey; from audience planning to data management to view confirmation and to ROI measurement.

If you would like to find out more about our services, come and speak to the team at Booth #119. Grocery Shop takes place September 15th – 18th 2019.

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