ANSWER CONSUMER TRANSPARENCY DEMANDS WITH
Did you know that nearly three-quarters (73%) of consumers agree that they feel more positively about brands that are transparent about where and how products are made? Technology gives consumers access to a wealth of health, ethical and sustainability information to exercise greater control over their purchases.
WHAT IS SMARTLABEL?
SmartLabel is a fantastic opportunity to provide additional product information that is not displayed on the packaging label to help provide product transparency and clearly communicate your brand message and key selling points. By including accurate and consistent product information such as ingredients, allergens and nutritional information you are able to support the ever increasing demands of consumers for their purchasing decisions.
- Utilize best in class product content and deliver product transparency
- Leverage existing Nielsen Brandbank and Foodmaestro integrations
- Increase speed to market
- Improve shopping experience