OPTIMISED
IMAGERY

OPTIMIZE YOUR PRODUCT IMAGES FOR OMNICHANNEL USE.

Did you know that 75% of the US’s smartphone or tablet owners use their devices
for online grocery shopping? With that in mind, have you ever considered what
your product images look like on a smaller device? Can you clearly identify the
key attributes of the product? As an industry we need to ensure that we are
delivering a great shopping experience for all, however they shop.

INTRODUCING OPTIMIZED IMAGERY

As part of our optimized service, Nielsen Brandbank can create, host and publish
product images designed specifically to make your products easier to browse
across all devices. Aligned to GS1’s guidelines, we work with you to emphasize the
key product attributes while ensuring the optimized image is still recognisable as
the physical product.

BrandBankOptimisedImageryRetailersBeforeNewBrandBankOptimisedImageryRetailers

Drag the bar to see the before and after of the Image.

BENEFITS

  • Improved online shopping experience
  • Increase online engagement
  • Maximise sales
  • Opportunity to distinguish product variants

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