Walmart chooses Nielsen Brandbank to enrich all e-commerce content for its grocery categories

Nielsen Brandbank joins Walmart’s Connected Content Partner Program New York, NY – Oct 2, 2018  – Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing,  announced today that it has been chosen to join Walmart’s Connected Content Partner Program.  With this designation, Nielsen Brandbank

The generation game of online shopping

When the words ‘online shopping’ come to mind, you may automatically turn towards the Millennial/Generation Z age groups. Because let’s face it, there has always been a stigma attached to the older generations that they don’t adapt easily to new technology, to new ways of doing things and tend to shy away from it all.

Grocery apps in the US.

Rise of the grocery app

Grocery apps are one of the fastest growing markets in the US according to recent reports carried out by eMarketer. The research predicts that, at least once per month, 1 in 5 people will use a grocery app to do their grocery shopping by 2019¹. This year there was an increase of almost 50% of

The industry is adopting mobile solutions, are you?

The way consumers shop and research products is changing. In today’s world key product attributes need to be called out clearly across all devices. Much like a bricks and mortar experience, consumers shopping online are looking for an easy shopping journey, requiring easily accessible and accurately displayed product content without the need to zoom in

Robotic innovation. Automated retail

Robot revolution: what the future looks like

The world is currently experiencing its 4th industrial revolution; one that could significantly change how we work and the kind of jobs that exist in the future. At the same time retailers and manufacturers are facing higher prices, rising inflation, larger wages and changes in shopper behaviour. The strain has caused a number of high

We are aligned to GS1 standards and the industry

Following the announcement of GS1’s Guidelines for Mobile Ready Hero image we are pleased to announce that Nielsen Brandbank aligns to the guidelines and has been delivering the standard for the past seven months as part of our Mobile Ready Image service. As mobile has become a key focus for the industry over the past

The future of grocery shopping is mobile

Imagine never stepping into a grocery store ever again. Instead you use your mobile to shop online, checkout in seconds and pay for your groceries without even taking your wallet out. Technology is transforming the way we shop. The lines between the physical and digital worlds are becoming blurred. Consumers are no longer shopping entirely

Vcommerce. Use your voice assistant to shop

Voice technology, what’s next?

With technology developing at a blistering pace, it can be easy to get left behind in the arms race. Voice technology appears to be the new battleground with sides being chosen and lines drawn. But is this a cause worth fighting for, or will voice technology fall by the wayside with smart speakers left to

Are you ready to go digital?

Ecommerce is on the minds of many. Today, nearly 30% of Amercians buy groceries online and that number is expected to grow to 70% in less than 10 years. 24% of Amercians shop for consumer goods on their mobile devices, and that number spikes to 40% of millennial shoppers, who are now the largest generational

GS1 Connect 2018

Meet us at GS1 Connect

As the countdown to GS1 Connect begins, make sure you plan your visit to booth 27 to meet the Nielsen Brandbank team! GS1 Connect 2018 helps you shift into the fast lane, providing an engaging blend of live educational programs, industry-specific and cross-sector conference sessions. With two decades of experience in ecommerce content, Nielsen Brandbank