Private label today is anything but generic

Innovation is everywhere in today’s marketplace, with an explosion in product offerings from new and established players. The distinction between retailer and manufacturer owned brands is fading and larger companies are acquiring smaller ones in pursuit of increasingly discerning, niche-based shoppers. Consequently, this has led to consumers often viewing private label products as a competitive

Harnessing the private label potential

Traditional manufacturer-retailer lines are blurring, and today’s private label brands are built with personality, care and differentiation as big as national and global brands. Consumer perceptions have changed too, with many Americans purchasing their favourite retailers private label products to meet a range of needs and budgets. Innovation is everywhere in today’s marketplace, with an

How US millennials are shaping online FMCG shopping trends

There’s no denying the impact and influence that digital technologies have on our lives, particularly among younger generations. But even in a world that is steadily heading online, it’s important for manufacturers, brands and retailers to understand that brick-and-mortar environments are not fading in importance—even among Millennials. According to the latest Nielsen Category Shopping Fundamentals

Paving the way for ecommerce

Connectivity today brings together the convenience of hassle-free shopping – anytime, anywhere. With the complexity of consumer lives, this could not have come at a better time, shaping new found shopping experience. Today, ecommerce shoppers are separated into three categories: Busy city dwellers: on the go lifestyles call for simpler, quicker and easier ways to

Why is optimized imagery important?

Whether you’re an avid or intermittent user, at some point in your life you will (probably) perform some sort of online transaction when it comes to shopping. From researching to purchasing, from using a mobile to a tablet to a desktop. With more consumers taking to online shopping than ever before, it’s time to reevaluate

Couple shopping online.

connectivity improves user adoption of e-commerce for evolving product categories like fmcg

There’s no mistaking the impact that digital connectivity is having on global consumers. And as connectivity increases, we’re steadily widening the range of digital activities we engage in, including e-commerce. Everyday, 3.4 billion consumers connect to the internet and spend, on average, six-and-a-half hours online. That figure represents 85% of the global population that’s connected

Wakefern chooses Nielsen Brandbank to capture and enrich e-commerce content

New York, NY – Dec. 6, 2018 – Today, Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as their Preferred Content Solution Partner to capture and manage their Private Label and National Brand e-commerce and

Omnichannel fast facts on the in-store and ecommerce landscapes

There’s no doubt that e-commerce is reshaping the global retail industry. But while online shopping is driving much of the growth, offline sales in the fast-moving consumer goods (FMCG) market are up this year as well. Specifically, on- and offline FMCG sales totaled more than $1.01 trillion in the year ended Aug. 25, 2018, which

Walmart chooses Nielsen Brandbank to enrich all e-commerce content for its grocery categories

Nielsen Brandbank joins Walmart’s Connected Content Partner Program New York, NY – Oct 2, 2018  – Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing,  announced today that it has been chosen to join Walmart’s Connected Content Partner Program.  With this designation, Nielsen Brandbank