The future of grocery shopping is mobile

Imagine never stepping into a grocery store ever again. Instead you use your mobile to shop online, checkout in seconds and pay for your groceries without even taking your wallet out. Technology is transforming the way we shop. The lines between the physical and digital worlds are becoming blurred. Consumers are no longer shopping entirely

Vcommerce. Use your voice assistant to shop

Voice technology, what’s next?

With technology developing at a blistering pace, it can be easy to get left behind in the arms race. Voice technology appears to be the new battleground with sides being chosen and lines drawn. But is this a cause worth fighting for, or will voice technology fall by the wayside with smart speakers left to

Are you ready to go digital?

Ecommerce is on the minds of many. Today, nearly 30% of Amercians buy groceries online and that number is expected to grow to 70% in less than 10 years. 24% of Amercians shop for consumer goods on their mobile devices, and that number spikes to 40% of millennial shoppers, who are now the largest generational

GS1 Connect 2018

Meet us at GS1 Connect

As the countdown to GS1 Connect begins, make sure you plan your visit to booth 27 to meet the Nielsen Brandbank team! GS1 Connect 2018 helps you shift into the fast lane, providing an engaging blend of live educational programs, industry-specific and cross-sector conference sessions. With two decades of experience in ecommerce content, Nielsen Brandbank

Mobile optimized imagery webinar

You are invited!

Did you know that 36% of ecommerce grocery orders were made via mobile phone users in the US? Join Nielsen Brandbank and guest speaker, Oliver Bradley, Global eCommerce Experience Design Director at Unilever, on May 24 to discuss the importance of the shift to mobile ready solutions. With the shifts in shopper behavior by device

Mobile optimized imagery

The importance of Mobile Optimization

Did you know that in 2017, 59% of all digital sales worldwide were made via a mobile device?  (eMarketer, 2018) The days of having to go out and complete a weekly shop are dwindling. As more shoppers begin to shop online, the demand of mcommerce sites and mobile-first content has become more prominent within retail.

Nielsen Brandbank partners with Google in the UK and Netherlands as data provider for Google shopping

Nielsen Brandbank approved as UK and Netherlands data provider for Google Shopping

We are pleased to announce that Nielsen Brandbank is approved as UK and Netherlands data provider for Google Manufacturer Center in both the United Kingdom and the Netherlands providing content on behalf of global brands. Google Manufacturer Center supplies product images and content to Google Shopping, connecting consumers with brands and retailers. After a successful

Nielsen Brandbank partners with Erudus to provide wholesalers with data pool

Industry first for Foodservice with unprecedented Data Pool Of Product Information

Wholesalers and caterers can now access an unprecedented data pool of product information, in a ‘game-changing’ move described as the first phase of ‘bringing the industry together’. The partnership between Erudus and Nielsen Brandbank has reached a major milestone with wholesalers and caterers now able to immediately access standardized specifications for more than 100,000 products

Omnichannel solution for ecommerce

Preparing for the growth of the online CPG Industry

The popularity of online shopping is increasing at a rapid rate. So much so that within the next five to seven years, between 70% and 80% of food shoppers will buy online (Nielsen, 2018). In 2017 alone, 49% of Americans reported buying CPG products online which means the digital maturation of ecommerce is on track

Shoptalk 2018

Meet us at Shoptalk next week

The countdown for Shoptalk is on, and we are looking forward to meeting you there. As the world’s largest conference for retail and ecommerce innovation, Shoptalk covers the rapid evolution of how consumers discover, shop and buy – from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations. With