Nielsen Brandbank Continues its Global Expansion with First, Full-Service Content Studio in the U.S.

New York, NY – Sept. 7, 2017 – Nielsen Brandbank, a global leader in digital product content for e-commerce and mobile retail, announced today the launch of its first, full-service content studio in the U.S. Continuing its global expansion, this new studio will bring Nielsen Brandbank’s best-in-class tools and capabilities into the U.S. market, enabling

The GS1 General Assembly: Staying connected in a complex world of data

Nielsen Brandbank will be Gold sponsors at this year’s GS1 General Assembly in London, which will run from 15th-18th May. Hosted by GS1 UK, this year’s General Assembly will address the most relevant topics for the industry and make important decisions for the future of the organization. The speakers will explore common challenges and draw

Nielsen Brandbank Labs: 3D Image Rendering

It’s an exciting time for Nielsen Brandbank; from our partnership with Walmart, to our shiny new leadership team, to us leading the charge for improved mobile shopping content. We’re also doing a lot of work behind the scenes, always looking for opportunities to build on our capabilities, increase our efficiency, and improve on our already best-in-class digital product content

Mike Nickituk appointed as Nielsen Brandbank’s next Managing Director

Effective from this week, Mike Nickituk will lead Nielsen Brandbank as our new Global Managing Director. Mike takes on this new role having previously led commercial and product management teams within Nielsen Brandbank, focusing on creating and delivering a consistently high quality service for some of the world’s biggest brands. Mike has over 24 years

Winning Diverse Shoppers in a Digital Retail World

For consumer packaged goods (CPG) manufacturers and retailers, knowing how consumers go from wanting to buying along the elusive and increasingly digital path to purchase is critical for two reasons. First, it allows them to measure the market more accurately, so they can make better decisions about where and how to invest for growth. Second,

Nielsen Forecasts that Digital Shopping will Drive Retail Holiday Sales in 2016

New York, NY – Nov. 17, 2016 – E-commerce retailers stand to benefit from shoppers’ continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report. Consumers across all generations are spending more online, however Millennials are leading the way with 25% planning to increase their online expenditures this holiday season. Overall, 19% of

Nielsen Brandbank Announces Ray D’Aprile as North American Commercial Director

This significant appointment strengthens Nielsen Brandbank’s international senior management team and emphasises its commitment to accelerate the delivery of quality FMCG/CPG content for grocery retail across North America. Nielsen Brandbank, a Nielsen owned company, is the world’s largest leading expert in the creation, management and distribution of product information for omnichannel retailing, today announces the