It’s no secret that ecommerce has thrived throughout the COVID-19 pandemic. Whilst omnichannel shopping was not initiated from the global pandemic, it certainly accelerated it, dramatically elevating shoppers’ use of both online and offline channels.
Globally, 66% of shoppers say that they have changed how they buy categories and brands, which has major implications for manufacturers and retailers. Moving forward it is critical for brands and retailers to identify who and where shoppers are now; pinpoint shoppers’ consideration criteria and crack the 2021 consumption code to unlock growth.
Download the ‘Unlocking Shopper Consumption in 2021’ report to understand who your shoppers are and how to unlock the code to serve your shoppers evolving needs to protect share and achieve growth.