Unitas Wholesale partners with NielsenIQ Brandbank


February 1, 2022| by AmyDunning

NielsenIQ Brandbank is delighted to announce that Unitas Wholesale have agreed a central contract with the global leading digital content provider to provide free access to supplier validated product content for all Unitas members.  

As part of the accelerated growth of digital in the wholesale channel over the past couple of years, the need for getting it right online has become critical to drive more sales.  In fact, recent research by eWholesale Collective suggests that wholesalers can experience a 30% uplift in sales just by getting the basics right.  

Understanding the importance of high quality, consistent and up to date product content for omnichannel and internal use, Unitas have partnered with NielsenIQ Brandbank, recognising their notable force in the product capture and content management industry across the FMCG industry for over the past two decades. The partnership reinforces NielsenIQ Brandbank’s strong position within the industry and the value and strength of the NielsenIQ Brandbank product content.  

Through this partnership, Unitas Wholesale members will be provided with manual access to the NielsenIQ Brandbank Product Library platform, providing access to thousands of supplier validated branded products. Over the coming months, Unitas Wholesale will work with NielsenIQ Brandbank to digitise their Own Brand ranges on the Product Library platform also, ensuring their members can access standardised, accurate and current product content for their ranges all in one place. 

Additionally, for any Unitas Wholesale members who require it now or into the future, NielsenIQ Brandbank are offering automated integrations at an exclusive rate, enabling their members to automate their ingestion of content for efficiency and accuracy. 

John Kinney, Managing Director of Unitas Wholesale said “I am pleased that we have been able to negotiate a centrally agreed deal with NielsenIQ Brandbank, which is another example of our drive to become a much more member-centric organisation. The sourcing of images is a constant issue for our members when they are developing marketing materials and being able to provide this service for them free of charge is something that we have been working towards.   

A number of our members already use NielsenIQ Brandbank, however, many do not and as a result have to access images from a variety of places, hopefully by negotiating this contract centrally, we not only save our members cost, but also time and they are able to access the correct and most up to date images they need”. 

Oliver Best, Retail & Wholesale Client Development Team Manager UK & IE at NielsenIQ Brandbank stated, “We are delighted to work in partnership with Unitas Wholesale to enable their 150+ wholesaler members to access the supplier validated content we hold today within our systems. By being able to work closely with the group, we will also be able to offer ever improving coverage for their ranges into the future to meet the growing needs of the industry. Access to supplier validated product content has never been more important for the wholesale and foodservice industries, and with our solutions we are ready to support, escpecially with legislation such as Natasha’s Law and HFSS on the horizon.” 

To learn more about the partnership please contact your NielsenIQ Brandbank Account Manager.  

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