Unilever chooses Nielsen Brandbank’s eCommerce Insights in Hungary and Czech Republic


February 25, 2021| by Eleanor Dickinson

UNILEVER HUNGARY CHOOSES NIELSEN BRANDBANK’S ECOMMERCE INSIGHTS PERFORMANCE ANALYTICS TOOL

CHALLENGE

After a period of manually checking their product prices across retailers online, Unilever wished for a quick solution for this timely process, in one easy-to-use platform, and be able to meet and measure their KPI’s effectively.

SOLUTION

Unilever decided to approach Nielsen Brandbank, one of the most trusted digital product content providers within the FMCG industry, to derive a solution for their aspirations.

Nielsen Brandbank’s eCommerce Insights platform proved to offer exactly what Unilever intended to achieve, with the ability to track prices over short and long periods of time across multiple retailers, control promotions and check availability all at one time.

BENEFITS

Unilever have achieved great success, by using eCommerce Insights to monitor out of stock listings and availability of their products. Not only can they obtain this data instantly and accurately, it has allowed them to form a direct line of communication between the brand and the retailers, to determine any logistical issues or delays. 

The support from Nielsen Brandbank, with daily reports direct to their inbox, provides updates of any changes in the market, so they can stay ahead of the game and update their product listings accordingly.

UNILEVER CZECH REPUBLIC CHOOSES NIELSEN BRANDBANK’S ECOMMERCE INSIGHTS PERFORMANCE ANALYTICS TOOL

CHALLENGE

As the eCommerce market accelerates at a rapid pace, Unilever wanted to view their ecommerce performance and the changes in the market with one advanced tool, to enhance their digital capabilities.

Previously using multiple, time consuming methods to measure pricing, availability and product listings, Unilever needed to source accurate and up-to-date information to achieve their KPI’s.

OVERVIEW

Unilever has continued to use Nielsen Brandbank to support their success online, but the eCommerce Insights service could provide the technology they needed to stay ahead of the curve online.

eCommerce Insights has allowed Unilever to be able to measure what they want to ultimately manage, to improve their product pages and product listings. Unilever previously carried out manual e-shop checks to achieve this, however eCommerce Insights has turned a time consuming process into one automated step, to assure that they are setting competitive prices.

BENEFITS

By implementing eCommerce Insights into their organisation, Unilever have been able to gain a concise overview of their listings and availability, to allow them to improve their portfolio and reap the benefits. eCommerce Insights has allowed Unilever to gain up-to-date information to measure their key metrics and reach their KPI’s. Thanks to eCommerce Insights, Unilever has the ability to make confident, quick decisions by using recent data to better their services, with full support from the Nielsen Brandbank team.

To find out what Nielsen Brandbank’s eCommerce Insights service can offer for you, contact sales@brandbank.com

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