WELCOME TO THE FUTURE OF PACKAGING
Earlier this year, every major supermarket in Britain pledged to eradicate unnecessary single use plastics by 2025, under a new “UK Plastics Pact”. The agreement organised by Government-backed waste charity, Wrap, is a world leading collaborative industry initiative which aims to transform the way businesses use plastic and prevent plastics polluting the environment. This means that single use plastics will only be allowed if they are deemed absolutely necessary and are made from recyclable materials.
For years the UK population received their milk via a daily milk man delivery to their front door. But between 1975 and 2015 the amount of milk sold in glass bottles shrank by 90%, resulting in manufacturers using plastic as their main packaging material. Nielsen Brandbank has taken a look into how the dairy category is contributing to plastic waste and what retailers and manufacturers are doing to fight this.