The HFSS Challenge: A Unified Solution


August 24, 2021| by AmyDunning

PREPARING BRANDS FOR COMPLIANCE WITH HFSS REGULATIONS WITH RETAIL PARTNERS

To tackle the obesity epidemic, legislation to prohibit the promotion of food and drinks judged high in fat, salt or sugar (HFSS), will come into effect with the aim of wiping “billions off the national calorie count.”

Are you ready to activate ahead of October 2022 to pre-empt the challenges that will be faced and build solutions when the rules come into force?

Nielsen Brandbank is the only business with the established industry footprint and technological competence to deliver a solution that enables brands to understand their HFSS score, easily capture and share if the product is HFSS compliant.

Nielsen Brandbank will conduct a full and comprehensive view on nutritional characteristics within the UK market and create a report that will help brands and retailers plan for the introduction of HFSS, benchmark category compliance and potentially inform M&A discussions.

Download our new ebook ‘The HFSS Challenge: A Unified Industry Solution’ that provides insight into what HFSS is and how you could be impacted or for more information please click here.

DOWNLOAD 'THE HFSS CHALLENGE: A UNIFIED INDUSTRY SOLUTION' EBOOK TODAY!

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