EXPERIENCE THE DIGITAL TRANSFORMATION
How do I meet the needs of discerning consumers with dietary, lifestyle or health requirements?
Understand the market from a dietary perspective, leveraging current and accurate product data and competitive landscape intel to launch NPD. Track and understand product USPs in your categories.
How do I identify the gaps in the marketplace for NPD opportunities?
Power your new product development process and efficiently monitor, analyse, and understand the FMCG marketplace.
Are you struggling to stay ahead of the competition?
Easily compare what your competitors offer online, stay up to date with promotions, track pricing decisions, monitor your out of stocks and optimise promotional effectiveness.
Are you struggling to understand your product performance and fine-tune your eCommerce strategy?
Understand consumer behaviour with insights and detailed reports.
How do I ensure continued innovation so that my products stand out to shoppers tomorrow?
Innovate and evolve continually with Nielsen Brandbank.