COMPETE
We help you compete successfully by identifying opportunities across the digital shelf.
Analyse and measure your content health and current content coverage, so that you easily understand and improve product performance.
We help you compete successfully by identifying opportunities across the digital shelf.
Analyse and measure your content health and current content coverage, so that you easily understand and improve product performance.
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The Nielsen Brandbank team will be in contact with you shortly.
Understand the market from a dietary perspective, leveraging current and accurate product data and competitive landscape intel to launch NPD. Track and understand product USPs in your categories.
Power your new product development process and efficiently monitor, analyse, and understand the FMCG marketplace.
Easily compare what your competitors offer online, stay up to date with promotions, track pricing decisions, monitor your out of stocks and optimise promotional effectiveness.
Understand consumer behaviour with insights and detailed reports.
Innovate and evolve continually with Nielsen Brandbank.
Thank you for registering your interest!
The Nielsen Brandbank team will be in contact with you shortly.
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The Spoon Guru app allows users to search hundreds of thousands of products and recipes and comes equipped with a powerful barcode scanner. Spoon Guru takes the fuss out of finding the right food, by combining world leading expertise in nutrition and dietetics with state of the art machine learning and research science to deliver relevant food choices that exactly fit consumers’ individual food preferences.
Public Health England’s Sugar Smart app lets you scan the barcode of different food products so you can see how many 4g cubes of sugar each contains. The app is part of the Change4Life campaign which was launched amid revelations that British children are eating their bodyweight in sugar each year with those aged between four and 10 consuming approximately 22kg of sugar annually.
If you’re a local retailer, Pointy makes it incredibly easy to get all of your products displayed online. Just connect a Pointy box to your barcode scanner, and Pointy does everything else. Any scanned products will appear on your Pointy Page automatically, no data entry needed. Pointy then helps you get found by people who are doing Google searches for your products near your location, driving them to visit your store and buy your products.
Working independently from the supermarkets, mySupermarket helps shoppers save 30% on average on each grocery shop by comparing thousands of products and suggesting cheaper alternatives.
Google Manufacturer Center is a free tool that enables brands to accurately represent products to shoppers on Google shopping. The Manufacturer Center allows brands to attract more shoppers and elevate a brand’s profile by providing relevant, current information on products, creating a more effective listings on Google Shopping, other Google services, and across the web.
With DnaNudge you can instantly discover which products are best for your unique genetic makeup, helping you to make an informed choice. Every time you shop is a nudge opportunity – a small step towards a healthier you.
FoodMaestro was founded with a mission to help consumers answer one simple question, “Can I eat this?”. Their award winning platform combines label information with clinical health and wellness data to give it meaning that can be read and understood by all, quickly and easily by scanning a barcode or searching for products.
In partnership with the King’s College and Guy’s & St Thomas’ NHS Trust, FoodMaestro has delivered powerful mobile apps combined with clinically verified data that allows users to find products they can eat when living with allergies, intolerances and lifestyles.
Their enterprise platform also provides corporations including retailers, manufacturers and other app developers, access to their data and services to integrate defining experiences for their end consumers into their digital channels
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