The transformation in retail is happening now, as shoppers have more choice on what to buy, where to buy, and how they buy.
The modern path to purchase is complex, with shoppers browsing across multiple devices and touch points, around the clock – both online and offline. Digital product content is expected at every touch point of the shopper’s journey. In fact, 41% of shoppers would prefer additional content on product pages to support their purchasing decision.
Download the ‚Take Control and Win on the Digital Shelf‘ report to learn what todays shoppers want and expect when purchasing online and how you can combine the brand experience to make your products stand out amongst competitors.