GS1 SmartSearch: a new standard for describing your products so they are easier to discover online.

The SmartSearch web vocabulary offers a way to make structured information about products “readable” to computer software, including search engines, ecommerce websites and smartphone apps.

The online shopping experience will be improved by optimising search engine results and showcasing consistent content across all devices.

For more information visit the GS1 website.

GS1 SmartSearch

Leverage maximum value from the content you already syndicate through Nielsen Brandbank.

Global Support

Dedicated Integration Team to guide you through the process; get up and running quickly.

GS1 SmartSearch

Product content displayed consistently across channels: ecommerce websites, search engines and apps.

Data checking

With Nielsen Brandbank, all future content will be managed and syndicated to your website and retail partners in the SmartSearch format.