Britvic
“We have seen an increase in retailer collaboration and engagement through the professional and realistic look and feel of our planograms. Our retailer merchandising partnerships and credibility have grown considerably in the last 12-18 months.”
Mark Bradford, Category Merchandiser, Britvic.
THE CHALLENGE
Before Merchandising Exchange (MeX), there was no access to competitor images and dimensions unless you entered a direct sharing agreement with another brand. On top of this, the images available for us to use were a mixture of pictures copied from the internet, or amateur snaps taken with a phone or camera.
BRANDBANK’S SOLUTION
MeX simplifies the whole process of creating, managing and distributing merchandising information by providing retailers and suppliers with accurate and consistent planogram data from one secure, central location.
THE BENEFITS
With MeX, the Category Merchandiser no longer has to hunt down reams of product content from disparate sources, and they’ll never have to shop and shoot products again.