Welcome to Nielsen Brandbank’s Regulated Group. Here you can access the Group’s Assured Advice regarding online product content, developed in partnership with our Primary Authority, Cambridgeshire Trading Standards.

Not a member?

Find out more about joining our Regulated Group.

Share your ideas for future Assured Advice in the online grocery sector here

About the Assured Advice

There’s some uncertainty in the industry about how best to comply with food labelling rules online – ambiguous wording of legislation can make it easy to misinterpret the rules.

Approved by the Regulatory Delivery Directorate, our Regulated Group sets out clarifying advice on multiple areas of food information law, which (by virtue of its legally assured nature) can be regarded as best industry practice.

Adhering to our group’s Assured Advice will also provide greater certainty to those businesses seeking to develop innovative solutions aimed at managing and organising large amounts of online food information.

In partnership with Cambridgeshire Trading Standards, we are adopting a phased, modular approach to the publication of the Assured Advice.  This will ensure that the advice is published in a coherent and logical order; presenting the greatest benefit to the industry. See the Advice (linked above) for the proposed publication dates.

What to do in the event another enforcing authority proposes to take enforcement action against you…

It is important that members of the regulated group understand what to do if they are ever contacted by an enforcing authority (other than the Co-ordinating Primary Authority) who proposes to take enforcement action against them.

The enforcing authority, proposing to take enforcement action against a business, is only required to notify the Co-ordinating Primary Authority (who may block the action), if they are aware that the business is a member of a regulated group. Do not rely on the enforcing authority finding this out for themselves.

While guidance states that the enforcing authority should ask you whether you are relying on Primary Authority advice, we recommend that you ensure you communicate this as soon as possible, and do not wait to be asked.  (21.5)

We recommend that you inform the enforcing authority that you are a ‘member of a co-ordinated group under Primary Authority, with Cambridgeshire Trading Standards’, and keep a record of that communication.  It will also be of assistance if you were to inform either or both, the Primary Authority or the Co-ordinator (Nielsen Brandbank).

Once a Co-ordinating Primary Authority receives notification, statutory time limits apply (usually 5 days) in which time they must respond to the notification.  (21.9 & 21.10)

Further information can be found in published Statutory Guidance, available here.  For your assistance, the number references relate to the relevant paragraph of that document.

Opting out of the Group

If for any reason you don’t wish for your organisation to be a member, please complete our opt-out form.

Membership is not mandatory – but why wouldn’t you want additional protection, for no additional cost?

Geographical Considerations

Primary Authority is currently available in England and Wales. Coverage in Wales is not automatic and a parallel Wales Primary Authority Partnership will need to be created. This is being pursued by Nielsen Brandbank and we will advise our customers when this has been created. Primary Authority is not yet available in Scotland or Northern Ireland.

However, businesses whose main address is in a UK territory other than England but who nonetheless trade in England, may still be protected by the scheme. However, Nielsen Brandbank offers no warranty or guarantee that this will be so.

In any event, adhering to the Assured Advice in these countries, may still contribute to a business’ due diligence obligations. For this reason, Nielsen Brandbank has not restricted access to the Assured Advice for businesses across the UK.


The Assured Advice of the Regulated Group is entirely owned by the Primary Authority (Cambridgeshire Trading Standards).  Brandbank Nielsen accepts no responsibility or liability for any action or inaction taken by its customers and/or members, arising from the Assured Advice or any of the content on this web page.

Nielsen Brandbank has not restricted access to the Assured Advice.  Therefore, non-members may access it but they will not be afforded any rights or protections under the Primary Authority scheme by following the advice.