Primary Authority is currently available in England and Wales. Coverage in Wales is not automatic and a parallel Wales Primary Authority Partnership will need to be created. This is being pursued by Nielsen Brandbank and we will advise our customers when this has been created. Primary Authority is not yet available in Scotland or Northern Ireland.
However, businesses whose main address is in a UK territory other than England but who nonetheless trade in England, may still be protected by the scheme. However, Nielsen Brandbank offers no warranty or guarantee that this will be so.
In any event, adhering to the Assured Advice in these countries, may still contribute to a business’ due diligence obligations. For this reason, Nielsen Brandbank has not restricted access to the Assured Advice for businesses across the UK.