It’s time to put the consumer at the heart of the product development process and connect the dots that drive shopper behaviour and product performance. Nielsen Brandbank has partnered with Vypr to provide A/B testing solutions.

Introducing Pilot

Pilot powered by Vypr connects your products to consumer insight like never before. Pilot assists suppliers in making valuable, informed product decisions by providing real-time feedback, directly from consumers, helping them to shape their strategies and products performance moving forward.

Benefits of using Pilot

Save money and time

Data driven product refinement

Add filters to your products and test against your target demographics

Early shopper product validation

growth and online sales

Improved product success rate