It’s time to put the consumer at the heart of the product development process and connect the dots that drive shopper behaviour and product performance. Nielsen Brandbank has partnered with Vypr to provide A/B testing solutions.
Pilot powered by Vypr connects your products to consumer insight like never before. Pilot assists suppliers in making valuable, informed product decisions by providing real-time feedback, directly from consumers, helping them to shape their strategies and products performance moving forward.
Benefits of using Pilot
Save money and time
Early shopper product validation
Data driven product refinement
Improved product success rate