Leverage one central repository for brand-verified product content and easily get product content online and digitised.
Enable brands to easily create alternative versions of selected attributes for each trading partner within the Product Library, enabling differentiation to the products’ page online.
Differentiate your product and acquire higher search rankings by ensuring content represents the brand and differentiating products through unique product content.
Enhance the customer experience and differentiate items making it easier and faster for shoppers to find what they are really looking for, whether they are shopping online or in-store.
Optimise attributes such as product size, brand, and quantity across all channels increasing online engagement.
Leverage reference data to help your shoppers identify the products that are suitable for their dietary and lifestyle needs.
Capitalise on shoppers increasing demand for information online. Online shoppers are accustomed to high customer experience standards, expectations for product information (ingredients) online are increasing.
Capitalise on the right product characteristics to outperform competition and deliver shopper-friendly experiences.
Utilise the most comprehensive collection of FMCG product data to refine search results based on more granular classification.
Innovate and evolve continually with Nielsen Brandbank.
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